Why is maintaining your website important?
You want to take care of your website and nurture it like it is an important part of your business because it is. Google loves a website that someone pays attention to by updating content on a regular basis. To help protect your website from being hacked, WordPress software and all plugins need to be updated continually. Future customers need to see that your website is working well, has new images, new products, current information about you and your business. Leaving old and stale info on your website will reflect poorly.
WordPress comes up with updates frequently and it is critical that your website be on the most current version. Many of the updates have to do with security as hackers are always looking to go in and mess things up. If you get hacked and your website is listed as having malware, you will be very frustrated at the process to get you back up and running and get back on Google’s good graces. Sometimes the website will have to be rebuilt from scratch which is why having a full back-up is important.
As well as keeping up with WordPress updates, the plugins have to be updated. Plugins offer custom functions and features enabling users to tailor their sites to their specific needs. Most websites have some kind of plugins, could be a calendar or a widget of some sort. Because these are built by programmers all around the world, you must pay attention to these plugins when updating your WordPress website and update them individually as well. Not all available plugins are always abreast with the upgrades and as a result they may not function properly or may not function at all.