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QUESTION:
When a prospect arrives at your website – and they’re interested in your product or service – do they know EXACTLY what to do next? Does your website clearly guide them to take a specific action?
LET'S TALK ABOUT CALL-TO-ACTIONS
Your website is your most powerful marketing and sales tool. That means you need to collect contact info for highly interested prospects (aka qualified leads). Plus, your website may need to sell products.
A prominent, compelling call-to-action (CTA) on every page guides your prospective customers to take the next step.
The CTA encourages them to contact you, set an appointment, or make a purchase.
Example CTAs for professional service businesses
Examples include CPA firms, consultancies, legal firms, real estate agencies, interior designers, medical and dental practices, and so forth. The CTA throughout your website could be:
- Schedule a complimentary 30-minute phone consultation.
Link to your contact page.
- Click to schedule your initial consultation for only $X.
Link to an online calendar or third-party scheduling service.
Example CTAs for product businesses
If your business sells products, your website’s call-to-action could be:
- Click for a free quote.
Link to inquiry form to gather necessary details.
- Sign up today – get 15% off your first purchase!
Show field for email address with “Sign up” button. Possibly sync with an email list for future communications.
Your CTA is a small but mighty marketing tool!
If your website needs a hardworking call-to-action, let us help. We can add a visually compelling CTA to every page, which can directly impact your sales goals.
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